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The hall in which the presentation of the most desirable phones on the planet was held, was able to accommodate 200-300 people. The audience greeted with applause Tim Cook, who took the baton of the head of Apple from the hands of the great innovator Steve Jobs, whose name is closely associated with the flourishing of the smartphone industry. First, the CEO of the Cupertin corporation told the public about the iTunes festival. But the public was looking forward to other information. And her hopes were fully justified.
During the long-awaited presentation, two iPhone models were presented. First of all, the relatively inexpensive and bright plastic model iPhone 5C, which will be available in a variety of colors. And the flagship iPhone 5S, in the number of colors which included and widely discussed golden.
According to the resource Engadget, whose reviewers broadcast news from the presentation live, iOS quickly became the world's most popular mobile operating system: next month, a 700 millionth device based on this system will be delivered. iOS 7 offers more convenient controls. Swipe from bottom to top leads to the transition to the Command Center. You can go to the Notification Center from the lock screen by swiping down from the top.
For Siri, there was a choice of a male voice. Integrated web search. Many new ringtones, including techno-style. You can group your photos by the time they were taken, based on the time and place where the photographing took place.
New features for music lovers from iTunes Radio. You can create your stations. iOS 7 is free and will be available September 18, 2013. IPhone 4 and later, iPad 2 and later, iPad mini, and fifth-generation iPod touch are supported.
On the stage again, Tim Cook. iWork becomes the most productive mobile office suite. Using the iPad, you can not only read, watch and listen, but also create new content yourself. iMovie allows you to create HD movies using your iPhone and iPad. All five applications of this package are now free. The public met this news with a storm of applause.
IOS 7 has a screen offering to download these applications.
iPhone 5 became the best selling iPhone in history and brought Apple's business to a completely different level. Phil Schiller came out to talk about the new iPhone.
First came the iPhone 5C. From the same components that are known to users on the iPhone 5. More fun and colorful. Green, yellow, blue iPhone. There are also white and red.
And a bright line of special cases for 5C. They leave open space for the camera and flash. 4-inch Retina display and A6 chip as a processor. 8 megapixel camera: BSI; hybrid IR filter and five-element lens. It supports LTE; dual-band Wi-Fi and BT 4.0. Subject to a two-year contract with the operator, the price will be: 16 GB - 99 US dollars; 32 GB - 199 US dollars. Cover price: $ 29.
Contains neither arsenic nor mercury. Additionally, it was said that the new Android does not contain either. This message caused loud laughter from the audience in the audience. Lead designer Jonathan Ive told that the coating is still seamless, and that the phone has become simpler and brighter. And for a plastic phone it is dense enough.
And again, Phil Schiller returned to the thunder of applause to talk about the older model, the iPhone 5S. Inside it is incomparable technology. Three colors: black, gold and silver. High quality aluminum housing. 64-bit processor A7. Cupertino people consider this model a real breakthrough in the field of mobile computing.
The A7 processor has an updated instruction set, two general registers, two floating point registers. Consists of a billion transistors. Its area is 100 square millimeters. Twice as many transistors as in A6. iOS 7 supports 64-bit chips. It has a 64-bit kernel. The performance of the CPU of this model is 40 times higher than the first iPhone. And half of this increase was due to the A7.
A new component of the M7 works in conjunction with the A7. This is a motion processor. It measures data from the accelerometer, gyroscope and compass. Useful for those who play sports.
Battery life: 10 hours of talk in a 3G network, 250 hours in standby mode; 10 hours on the Internet via LTE; 40 hours of music playback.
The new camera has a 5-element f / 2.2 aperture lens. iOS 7 allows you to automatically adjust the white balance and exposure. Supported autofocus. The active sensor area is 15% wider. Supports automatic image stabilization. It is possible to shoot 10 frames per second. Shooting is performed as long as the user keeps the button pressed.
Thanks to the A7, the phone is able to analyze all the photos and choose the best one. You can save photos in groups. Slow Motion Mode Supported: 120 frames per second. The camera shoots HD video at 120 frames per second. The captured video can then be viewed in slow motion.
Phil Schiller talks about security and the Touch ID system. 5S recognizes its owner by fingerprint. The sensor is 170 microns thick, with a scan resolution of 500 ppi; scans the skin layer under the epidermis; scan angle: 360 degrees. A fingerprint scanner is built into the home button.
Around it is a round sensor that determines whether the user's finger is on the buttons at the moment. The Touch ID system is integrated directly into the iOS 7 operating system. The lens is a sapphire crystal, the sensor takes a fingerprint image and analyzes it, highlighting the smallest details that are indistinguishable by eyes.
On the terms of a two-year contract with the operator, the price will be: 16 GB - $ 199; 32 GB - 299 US dollars; 64 GB - 399 US dollars. iPhone 4S will be offered as a free application to the contracts, we are talking about an 8-gigabyte version of this model. Pre-orders for 5C will be accepted from September 13, 2013. Both new models have been on sale since September 20, 2013 in the USA, Australia, Canada, China, France, Germany, Japan, Singapore and the United Kingdom. For the first time, China will receive a new iPhone simultaneously with the United States. Previously it was assumed that this will happen only on November 28. But just recently it was reported that the iPhone 5C is ready for shipment to China.
For the first time, NTT DoCoMo will offer Apple phones in Japan. By December 2013, new items will appear in 100 countries around the world.
Tim Cook called iOS 7 the most significant change in the operating system since the first iPhone. The head of the Cupertino corporation warmly thanked Apple employees for their participation in the work on the new products. The presentation ended with the music of Elvis Costello.
The article is based on materials .
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