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During a regular press conference with shareholders, President Nintendo publicly announced that his company is entering into a business alliance with the Japanese online giant DeNa. This company is known for developing and publishing mobile video games in the Japanese market, so that until the day when you can see the icon in the top 10 of the App Store or Google Play with the character of the Italian plumber Mario, there are only a few months or even weeks left .
As if the head of Nintendo Satoru Iwate neither wanted to stay away from mobile video games, with numerous investors and the board of directors you can not argue. The company's affairs in recent years are not so happy, as we would like. Stationary console Nintendo Wii U, despite the line of quality games, lost the support of large third-party developers who preferred to work with more powerful PlayStation 4 and Xbox One. The Nintendo 3DS pocket console is on the move, but this success can not last forever.
Nintendo bought a 10% stake in DeNa, and the latter, in turn, got 1.24% of Nintendo shares. At the same time, Satoru Iwata reassured the fans, stressing the fact that Nintendo does not plan to leave the usual market of gaming consoles, and current consoles like Nintendo Wii U and Nintendo 3DS will continue to receive high-quality, unique gaming projects.
"The alliance between our companies will expand the influence of Nintendo in the mobile entertainment market around the world. DeNa will also be able to strengthen its position through the use of intellectual property Nintendo. So that you do not doubt the quality of mobile game content, we assure you that it is exclusively new original games for smart devices, and not about any ports of old hits from gaming consoles. "
Also, Nintendo announced that by the end of this year it will launch a new service that will unite users of company consoles, users of smartphones and tablets, as well as PC users. By the way, after a press conference with shareholders, Nintendo shares rose by almost 30%, which clearly demonstrates the correctness of the management's decision.
A couple of words Satoru Iwata mentioned that active work is already underway on the console of the new generation, codenamed NX (most likely, from New eXperience). While it is difficult to imagine what is at stake. Whether it's a new pocket console or a home set-top box - time will tell. And we will look forward to the first mobile games with popular Nintendo heroes for modern smartphones and tablets.
The article is based on materials .
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