# video of the day | Apple's strangest anti-advertising from Samsung

Released in Iceland, the advertising of the flagship smartphone Samsung Galaxy S4, perhaps, can be called the most strange anti-advertising directed to the company from Cupertino. Many technology companies laugh at Apple products. Microsoft points out the limited capabilities of the iPad, and Nokia considers zombie iPhone users. In its previous commercials, Samsung has always tried to focus on the specifications of the Galaxy S4. In the new advertising this is not, and indeed it is difficult to understand what is being discussed in some episodes.

The Samsung Galaxy S4 video clip is called “Sími sem skilur þig”, which means “Phone that understands you” when translated from Icelandic. Presumably, the protagonist acts as a buyer, picking up a new smartphone. Around him are scattered apples, which symbolize the iPhone. Unfortunately, none of the apples did not suit our hero. As a result, he finds the Galaxy S4, which is satisfied. The message is as follows: choose a phone that understands you.

It seems everything is clear until such time as in the advertising do not appear dancing ninja and goat. What does it mean?

Last year, Samsung spent about $ 12 billion on marketing and advertising of the Galaxy mobile device line. Given the annual increase in the cost of this item, this year we should expect an increase in the advertising budget of the company. Let's hope that in the future we will not see advertising like this.

Meanwhile, in 2012, Samsung's viral advertising was recognized as the best.

The article is based on materials https://hi-news.ru/phone/video-dnya-samaya-strannaya-antireklama-apple-ot-samsung.html.